Strategic Planning

Key to any marketing initiative is developing a strategic plan that follows the company’s business plan. I work closely with clients to determine factors influencing business objectives, formulating how we want the marketplace to respond, evaluating innovations that present new opportunities, and developing a positioning strategy to act as a road map for messages going forward. In short, I help clients get from Point A (the business plan) to Point B (achieving objectives).

Brand Development

Whether a client needs to reset an existing brand or develop a new brand altogether, J2 has the experience for success. This often starts with company or product naming, positioning, and continues through development of a full brand identity. I’ve been doing all this for some of the most significant global brands for years. In fact, many are significant because I helped develop them. 😉

Creative Execution

This is my sweet spot—conceptual creative for advertising and all levels of a communications plan. Combinations of words and graphics that get noticed and that matter—this is what differentiates your brand from competitors. The differentiation I generate for any brand is revealed across the spectrum of communications tactics and not just reserved for a big ad campaign. Below are a some of the services I can offer when executing a campaign:
• Concept development including writing and art direction
• Generating sales and information tools such as: product information sheets, brochures, presentations and newsletters.
• Videos

Marketing services

Developing and implementing marketing programs that follow the strategic plan and achieve objectives is equal parts art and science. With extensive experience, and intimate knowledge of the animal nutrition and health marketplace, I can develop and execute marketing plans with incredible efficiency. Below are some of the marketing services I offer:
• Consultation on corporate and product brands
• Positioning strategies
• Establishing brand voice
• Competitive review
• Consulting with corporate, technical support and sales staff as needed for development of communications messages and tools
• Strategizing go-to-market initiatives and associated media planning

Cost efficiency

Involvement at each level of planning, strategizing and communications aids efficiencies all the way around. Fully understanding (and helping to develop) the purpose, goals, brand persona and other factors for a communications initiative, results in efficiency throughout implementation. Arriving at the right words, right designs, right tactics efficiently happens with this level of involvement. Contact me to learn more.