About these samples

Samples shown here are a mere fraction of work produced over the years. But the wide scope of services offered to clients are well represented and include: brand and product naming, positioning strategy, logo and brand identity development, and full campaign creative. For each client, each project, each challenge the J2 approach is unique and specific to the client’s needs and objectives.

Contact J2 to learn more about the approach taken to meet and exceed your creative and marketing challenges.

Acuity Genetics

It was a privilege working with The Maschhoffs in bringing this new genetics line to life.
Scope of Services: logo and brand identity development, positioning messages, introductory video, literature, brand infrastructure up to launch.


Following years on the market sold through distribution channels with no brand equity, Pancosma wanted to take their XTRACT® brand of bioactives directly to the marketplace and move from obscurity to recognition.
Scope of Services: refreshed brand identity, positioning and strategic messages, literature, full campaign development, media planning.

Northside Elevator

Updating the logo and full brand identity with a bold design were initial steps in reflecting their 70+ year reputation for solid consulting, premium feed manufacturing and delivery, and agronomy products and services.
Scope of Services: logo design, full brand identity, positioning, strategic messages, literature, communications planning, videos, and full campaign development.


Provimi North America was looking to establish a new brand of calf products chock full of proprietary technologies incorporated into the new brand.
Scope of Services: name, logo and brand identity development, positioning and strategic direction, packaging, literature, technology names and logos, communications platform.


Global expansion and innovation have been the descriptors of TechMix for the past 10 years. Recognized for their leading animal health products TechMix now has a focused brand message along with individual product messages.
Scope of Services: brand identity development, positioning and strategic direction, advertising campaigns, packaging, literature, product and technology names and logos, complete communications platform.

The Maschhoffs

Business development can come in many forms. The Maschhoffs have a flexible and profitable plan for potential production partners that just needed more awareness and communication.
Scope of Services: Production Partner brand development, positioning, advertising campaigns.

Quality Liquid Feeds

Quality Liquid Feeds (QLF) had the opportunity to connect producers with a relatable message featuring former farmer and NFL great, Jordy Nelson.
Scope of Services: Messaging strategy, script writing, art and video direction, advertising campaigns.

Phileo by Lesaffre

In developing tools and messages that specifically target and resonate with the US domestic market, I integrated fresh and relevant creative with the existing global campaign.
Scope of Services: Messaging strategy, writing, design, advertising campaigns, updates to domestic literature.

Chr. Hansen

Memorable creative that leveraged the unique product differentiator, successfully introduced this product to the market in a refreshing way.
Scope of Services: Creative development, strategic messaging and positioning, media and communications planning, literature development, show/event coordination, product naming, packaging and more.